Thursday, March 23, 2006

How Not to Build With LEGOS

So the U.N. uses this image:

Then quietly removes it from their website after complaints that the Lego implies the Danes are racist.

LEGO's Response:

"LEGO goes to the UN

"LEGO is very surprised about the company's very recognizable product is being used in connection with racism. LEGO's communications chief Charlotte Simonsen explains that they will now get in touch with the UN. "This is problematic, to know that this poster should include LEGO connected with racism or as racists. We really have to wonder that the UN didn't let us know in advance when LEGO has previously worked together with the UN's Refugee Commisson on a campaign" said Ms Simonsen.

"Danish Peoples Party leader, Pia Kjærsgaard, finds the UN poster unacceptable. "One would have to be more than usually naive to not see that this is an outrageous insult. It is my assumption that they have tried to symbolize the Mohammed-cartoon crisis as something very Danish". She feels that this is the latest example of how the UN has over time lost its founding values."

Why is anyone surprised? This is the same U.N. that panders the Arab nations whenever it can, condemning Israel and failing to condemn anti-Semitism.

This is also the same U.N. that pays only lip service to the idea of copyright, trademarks, and patents--which LEGO most certainly (probably on all three counts.)

IMHO, LEGO should go after the U.N. for use of a trademarked item without permission. And take the gloves off while doing so. While someone at the ad agency might have dreamed this up, someone at Turtle Bay signed off on it.

(H/T: Michelle Malkin)